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Cisco I-Prize winners – so what’s the big idea?

Jun 30

Cisco I-Prize winners – so what’s the big idea?

The 2nd Cisco I-Prize was launched in January 2010 and at the close of submissions there were 824 ideas. After huge quantities of hard work, imagination, guts and a thin slice of luck one idea remained. The Cisco life account! Who was behind the idea? Team Rhinnovation – five students from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) Guadalajara campus.The student team was led by Darius Lau and included classmates Lizett Michel Gallegos, Claudia Alexandra Vargas Prieto, Guillermo Antonio Araiza Torres and Juan Rodrigo Huerta Manning.

This is an incredible result! Well done guys, great job.

THE INSIDE STORY

When Rhinnovation team captain Darius Lau’s professor mentioned the Cisco I-Prize competition in class, Lau and his classmates immediately started thinking about potential ideas.

After much brainstorming, Lau and his teammates Lizett Michel Gallegos, Claudia Alexandra Vargas Prieto, Guillermo Antonio Araiza Torres and Juan Rodrigo Huerta Manning decided to submit Life Account.

Life Account collects data about its users through devices that capture information both from the users’ activities in the physical and virtual world.

This data is then aggregated to generate a virtual profile that understands habits and behavior patterns to conveniently blend the physical and virtual world for the user.

“Life Account will generate a database with improved and meaningful information about the market and customers,” Lau said. “Information can be filtered, reducing the complexity and response time of activities, while maximizing communication among people, companies and smart devices in order to detect underserved and unarticulated needs, expectations and desires about the products, and market research for its key partners, while always protecting the privacy of its users.”

Sharing the team’s idea with the world has been exciting, but Lau cautions that having a thick skin is a pre-requisite for any aspiring entrepreneur.

“You will receive good or bad comments that can help to enrich the idea,” Lau said. “But giving up isn’t allowed.”

Don’t give up on the video either, the conference turns its attention to the I-Prize at around 43 minutes…

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